Felicity Gransden
Head of Brand & Marketing at Public Practice
Skills/Expertise:
Brand identity, storytelling, development and activation
Behaviour change campaigns
International marketing and business development.
Press & external relations
Experiences:
I have worked in leading brand and marketing roles for a range of organisations; from small innovative start-ups in Berlin to 100 year-old brands, large multinationals and the UK government.
As a Marketing & Campaigns Manager at Defra I was responsible for all campaign activity in the USA and China, representing the UK government through paid media, sponsorship, digital campaigns and events.
As Co-Owner / Global Marketing Manager at Ron Colón Salvadoreño I was responsible for brand activation, marketing and development, press communications, supporting international distribution partners and mentoring the global brand ambassador team.
As a Brand & Communications consultant for Amber Bev Group I was responsible for the creative direction of the Moskovskaya brand content and social channels. As well as supporting the global distribution partners with market specific assets, training, global events and on-trade activation.
Offering: Career Insight Sessions
Experience: Advertising, Branding, Event Marketing, Public Relations, Strategy, Planning and Social Media
Industry: Food & Beverage, Government, Civil Service and Marketing
Fun fact: I designed Ron Colón Salvadoreño coffee infused rum which won 'Best Flavoured Rum' in the San Francisco World Spirits Awards in 2021.